Achieve success at Warsaw Plast Expo
Warsaw Plast Expo is a unique opportunity to present flagship products and the latest achievements of organizations operating in the plastics and rubber industry. The huge exhibition space with an area of almost 25,000 m2 intended for the implementation of the event will allow exhibitors unlimited possibilities of displaying their assortment and organizing a place for free business talks.
The Ptak Warsaw Expo fair is an excellent platform for marketing and active sales. Events are visited by thousands of professional visitors interested in maintaining or establishing new business relationships. The database of potential visitors to Warsaw Plast Expo is almost 15,000 guests from Poland and abroad. Participation in the fair as an exhibitor allows, on the one hand, to attract a large group of participants with your offer and attract new customers, on the other, it is an excellent opportunity to get to know the opinions and expectations of consumers.
The fair is a great place to invite your potential customer base and present your products to them in a working mode. This is one of the few occasions when you can meet so many customers in such a short time.
For years, Ptak Warsaw Expo has been conducive to the multidirectional development of industry, creating a platform for meetings and discussions on the most important issues for its individual sectors. A great opportunity to get to know the latest trends in the industry, as well as solutions that improve the quality of services or products provided by the company, is the Warsaw Inudstry Week fair – an event that has been successfully held for 5 years at the International Trade Fair and Congress Center Ptak Warsaw Expo. Due to the dynamic development of the event and its individual zones, the organizers decided to create additional, separate events for individual industry sectors. As a result, the Warsaw Plast Expo fair is one of the newly created events.
Every year, the industrial fair at Ptak Warsaw Expo is visited by thousands of professionals who will surely appreciate the opportunity to get to know the full specification of the product they are interested in, as well as the opportunity to observe machines and devices during work. Appropriate care for the visual impressions and aesthetics of the stand, as well as effective communication, especially before the start of the event, will certainly draw more attention of the event participants to your offer. By following the tips below, you will strengthen your participation in the fair, and also save a lot of stress and money when organizing your stand.
Before participating in the fair, plan the concept of your stand. Think about what machines are most important to you – it will allow you to fully use the space and arrange the equipment of the stand.
Once you have the plan, it’s time to move on to the stand equipment. Its most important elements are:
Branding – the first element that visitors look for at the stand is a logo or company name. With the use of banners or – to enhance the effect – an LED screen, on which you will display how your tools and machines work in the production process.
Lighting – one of the most important elements of the stand, which will allow you to fully display the latest products. The intelligent play of lights will definitely increase the attractiveness of your stand and product.
The floor – complements and emphasizes the aesthetics of your stand, which we can see in all trade fair centers around the world. Therefore, the cover of the stand area is obligatory at Ptak Warsaw Expo.
Power connection – imagine that you are about to get a new customer, but he needs to urgently use his phone, which is dead. Of course, you offer him a charger, but … you don’t have a connection at the stand. So, when asked if the electricity at the stand is important, we answer – of course!
A meeting place – the fair is tens of thousands of people and hundreds of attractions that generate a lot of noise. When planning your stand, remember about an elegant and well-equipped place to which you will invite potential contractors to make a deal.
The above few tips will surely help your company to achieve success at the fair. If you have questions and are looking for an idea for the implementation of your stand, browse our catalog and contact us – together we will create something special!
Attractions and activities
The stand must have substantive value, but in order to present it, visitors must be effectively gathered. The attractions you prepare will be of key importance here. Your brand ambassador presenting products, the possibility of active testing or awards for trade fair participants are just some of the ideas that will help distinguish your stand.
Also, do not forget about reliable human capital during fairs. Experts who go out to the client and attract him to the offer in an accessible way will be much more effective than one employee hidden in the depths of the exhibition.
Preparing new products is a great idea to involve and attract existing customers to the stand. We know from experience that all new products and premieres interest visitors the most. This is a great opportunity to refresh business relations with current partners and deepen cooperation.
Communication
All of the above elements make up the most important one – appropriate communication regarding the presence at the fair. As an organizer, we provide thousands of visitors and offer a wide range of pre-trade marketing collaboration using our channels. What we need to support you are announcements of attractions.
The fair is also a good place to invite the database of potential customers and present them face-to-face products. This is one of the few occasions when you can meet so many customers in such a short time. During the International Plastic Fair, exhibitors can take advantage of the additional Hosted Buyers program. It is an effective initiative aimed at finding new business partners and developing companies abroad.
Shared success
A successful fair for our exhibitors means a sense of a job well done. We believe that this article will be useful for you and will allow both exhibitors and visitors to get the most benefit from participating in the Warsaw Plast Expo. At each of the above stages, of course, we provide the necessary substantive support, and more details can be found in our “for exhibitors” tab.